Join in the fun as Dubai Shopping Festival’s flagship alternative shopping destination, Etisalat MOTB, returns from 5-14 January 2024. Free to enter, the 11th edition of Etisalat MOTB returns to Dubai Design District (d3) - the epicentre of creativity and design in Dubai. 

Etisalat MOTB isn't your typical shopping destination. It's the ultimate hub of unique discoveries and hidden gems that you won't usually find at your local mall. 

Get ready to have a fun time exploring the must-visit open-air market and discover new collections for your wardrobe with plenty of homegrown and international brands offering a diverse array of unisex wear, vintage treasures, stylish fashion for men and women, adorable kidswear, must-have jewellery and charming homeware finds. This epic shopping experience is unlike any other, teeming with unique finds and exclusive treasures.

But that's not all! With an amazing schedule spanning day to night, visitors will find plenty of captivating and immersive live entertainment from musical treats and mesmerising dance performances to thrilling on-stage competitions. Don't forget to bring the little ones – there’s lots of enticing and exciting activities planned just for them.

And what makes a day out with all your friends even more exciting? A get-together over delicious bites! Over the course of the 10 days, Etisalat MOTB will host food trucks, brilliant new foodie concepts and an experiential cafe with creative Instagram elements perfect for your feed.

Explore exclusive finds in a lively pop-up market

From trendy homegrown brands to emerging regional names, Etisalat MOTB is where you'll discover Instagram-worthy finds around every corner. Stay ahead of the curve and set the trends with the best in urban streetwear, throwback sportswear and incredible vintage must-haves and treasures that won’t be available anywhere else. 

Live luxury with the latest in high fashion from boutique jewellers to inspiring collections of unisex wear, menswear, womenswear and more from stylish designers from across the region. Explore every corner of Etisalat MOTB and you’ll discover even more must-haves from your next signature scent to the finest in beauty, homeware, kidswear, and more. 

Plus, don’t forget to visit the exclusive Fenty Beauty Drive In. Global icon Rihanna’s Fenty Beauty returns to Etisalat MOTB, giving shoppers a chance to get shade-matched, stock up on Fenty Beauty’s incredible products, experience the wonder-filled world of Fenty Beauty and get an exclusive sneak peek on upcoming launches. Plus, jam to your favourite tunes on the Fenty Style Jukebox and bag a few extra Fenty goodies while you’re at it. 

Whether you're on the hunt for that one-of-a-kind accessory or a piece of jewellery that tells your unique story, you're sure to find it at Etisalat MOTB.

Get ready for new flavours

Foodies are spoilt for choice too. Discover a world of dining experiences from health-conscious delights to mouthwatering Asian fusion creations just some of what’s on the menu at this year’s Etisalat MOTB. 

This year Etisalat MOTB will host four different dining categories. Fast Bites will feature an array of cool concepts across regional and international cuisines. Diners at Asian Lane food trucks will be able to taste indulgent flavours across Thai, Japanese, Korean and other amazing Asian cuisines. Choice is the key to this year’s foodie offering and so health-conscious diners are sure to find something right for their body and mind at The Healthy Corner. But if you’re craving for something sweet that too is available at Etisalat MOTB along with the perfect cup of coffee or tea. 

With food and drinks taken to a whole new level, Etisalat MOTB promises a culinary journey like never before so indulge your taste buds in a tantalising mix of flavours and make every meal an Instagram-worthy moment. You won’t find a spread quite as delicious as this, so head on over with an empty stomach and fill up on good food and great vibes all day, every day. 

Get together to see out of this world entertainment

Make a day of it with hourly entertainment and fitness activities on the main stage. Etisalat MOTB's 11th edition is all about embracing diversity, celebrating individuality and indulging in experiences that leave you craving for more. Don't miss out on this exceptional event that promises to be a feast for the senses and a celebration of creativity!

And don’t forget, It’s free

That’s right – it doesn’t cost a dirham! While all the goods and foods inside come with a price tag, you’re free to come along with your friends and family to enjoy the lively atmosphere, watch the spectacular shows and browse the curated collections from emerging brands, homegrown labels and trendy regional names.

Opening hours:

Monday – Thursday - 4pm to 10pm 
Friday – 4pm to 12am
Saturday and Sunday - 12pm to 12am